Customer Relationship Management – Airbnb

Article on CRM According to Michael Tchong (2013), Gartner’s forecast for customer relationship management (CRM) for the year 2017 is $37 billion. It makes CRM software the biggest corporate software market, even larger… Continue reading

Online Advertising

Online Advertising As per United Nations, Internet users are going to reach 3 billion at the end of 2014 which is almost 40% of the world’s population. It also gives insights about mobile… Continue reading

Email Campaign

Steve MacDonald (2013), in his article mentions that email marketing is the most trusted form of communication. More than 77% of consumers choose email over other online channels and more than 80% marketers’… Continue reading

Airbnb’s Digital Marketing Strategy

Airbnb has become the master of digital marketing by creating a powerful combination of earned, owned, and paid media to sell the brand.  Airbnb values current housing hosts and their expertise regarding local… Continue reading

Airbnb

Airbnb is an online marketplace that connects people who want to rent their place with people who are looking for short-term lodging. It is an interesting business where customers and hosts are connected online… Continue reading