Airbnb

airbnb-new-logo-automation-logo (1)Airbnb is an online marketplace that connects people who want to rent their place with people who are looking for short-term lodging. It is an interesting business where customers and hosts are connected online and creating trust; it ties the exchange to real identity through Facebook or Google. Airbnb’s digital marketing strategy has been innovative where they have acquired customers through couple of acquisitions and the two digital marketing giants; Craigslist and Google. Any accommodations on Airbnb were also listed on Craigslist, and that helped in promoting the brand. Google search ads were a smart move from Airbnb, as their banner ads of real apartments and homes increased their listings from 10,000 to 80,000. Google search ads gave them international presence and recognition. Airbnb has been interacting with customers’ on social media with more than 900,000 likes on Facebook and 267,000 followers on Twitter. Airbnb has been successfully using digital marketing to grow their business, and it will be interesting to see the new ways they promote their innovative ideas.

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